What is SEO?
SEO stands for Search Engine Optimization. It is the ongoing process of ensuring your website is easy to find in organic search results (ie. Google, Bing, Yahoo, etc.). There are many technical elements (hundreds actually), but at its core, SEO is simply good marketing applied online. A strong SEO strategy focuses on building a technically sound user-friendly website, writing quality content, and effectively engaging with your audience online.
Why is SEO so important?
SEO has become more complex as Google and other search engines update their algorithms. The days of quick-fix tricks like keyword stuffing meta tags are over. Competition is steep for those coveted top spots on search engine result pages. SEO is no longer a ‘nice to have’—it’s a necessity. Success comes to those who view SEO as part of their ongoing marketing strategy and not just a one-time project. Not only does SEO directly impact how much traffic you receive from Google, but it also influences your Google Ads performance. When Google’s Ad Algorithm has to decide whose ad is shown when two competitors have the same budget, the search engine will give preference to the competitor whose website performs better organically. While many businesses spend a large amount of their budget on social media promotion, the vast majority of website traffic actually comes from organic search engine results. To overlook SEO simply puts you at risk of competitors taking up the search engine real estate you want. Overall, SEO boosts the value of your digital marketing strategy by making it easier for customers to find your business online.
100% Transparent SEO
Our entire team here at SEO Toronto shares one vision:
Delivering affordable, ethical and 100% transparent SEO services in Toronto & across North America. As one of the best SEO companies in Toronto today, we can create and manage customized and effective strategies to meet the specific requirements of your business. Our skilled and experienced team will use their knowledge to grow your business by consistently delivering high quality results. SEO does take time – there’s no sugar coating that. It’s more of a marathon than a race and we are very upfront and honest with our clients; setting realistic goals and projections. We aim to under promise and over deliver, and not the other way around. Our reporting is very concise and easy to understand; and we offer full keyword tracking and link building reports. Every single thing we do during your search engine optimization campaign will be clearly communicated and our SEO strategists will always make themselves available to answer any questions you may have. All content can be reviewed and approved and we handle all necessary revisions in order to deliver the highest quality content that hits all your branding points and is reflective of your tone and voice.
Ongoing SEO Management
Ongoing SEO management means our SEO experts are constantly monitoring your site’s health and ensuring it stays up-to-date with the latest developments in search. Your Account Manager will meet with you monthly to review our detailed recommendations to drive continual SEO improvement.
Our Process
We don’t have a top-secret SEO process. Our methods are transparent and proven through years of SEO success and hard work. We’ve literally executed the following four step SEO process 1000’s of times over the years on campaigns of all sizes and across all niches. We don’t try to manipulate Google or look for quick shortcuts. We build ethical, transparent and sustainable SEO campaigns that lead to real success that won’t vanish with the next Google update. It all comes down to the core fundamentals of SEO and ensuring you follow the necessary steps:
- Keyword Research
- Keyword & Content Mapping
- On-Page Optimization
- Link Building
SEO ranks your website
The entire goal of an SEO campaign is to rank your website for relevant keywords that people are actually searching for, and to identify all the high search volume keywords that you should be properly targeting in order to drive the highest quality and converting traffic to your website.
The best minds in SEO (like us!) use the latest tools & SEO software to discover the keywords that will drive your business forward.
We analyze and identify:
- What you’re currently ranking for
- What your competition is currently ranking for
- New keyword opportunities we should go after
- The most coveted ‘action keywords’ that have the highest intent for your service or product offering
- Long tail keywords and informational search queries that should be targeted via your blog content
What SEO Marketing Services Can Do for Your Business
Search Engine Optimization (SEO) is an integral part of any digital marketing strategy. It includes keyword research, copy optimization, link building, and much more. SEO allows you to improve your page rankings, which increases your traffic, conversions, and revenue. The job of SEO is to tell search engines who you are, what you’re selling, and why you matter. When done well, SEO can help you push past your competitors by making you the option thing a customer sees when they search for your products or services. However, the wrong SEO strategy can actually harm your website, drop your rankings, and lower your authority.
What Coalition Can Do for Your Business
Coalition Technologies has built an SEO company of specialists from all around the world who know how to create and implement top-performing SEO strategies. We’ve optimized websites on WordPress, BigCommerce, Shopify, and other major platforms. We’ve also spent the past decade creating proprietary SEO processes backed by scientific analysis and hard data. They allow us to stay ahead of the latest changes in the industry and get you the highest ROI possible. We can prove our results with over 300 successful SEO client case studies and some of the most impressive growth percentages in the industry. Take a look at our case studies and see how we’ve helped companies like Pompeii3 and Swimspot drive their revenue to all-time highs. Our goal as an SEO company is to see you have the same success.
Why Search Engine Optimization is a Great Investment
All business owners want more bang for their buck. All want better profit margins. SEO saves you money. Consider SEO as an employee: SEO never clocks out. SEO never calls in sick. SEO never takes a holiday. SEO works for you around the clock, even when you’re sleeping. No, SEO won’t answer the phone. But it will keep the phone ringing. SEO done right will funnel customers to your website and put them in front of your products, services and brand. We’ve spent years refining our SEO strategy. What we do not only works for our clients, but it also works for our website.
SEO Services You Can Expect From Thrive
As a full-service digital marketing company, Thrive offers a comprehensive array of professional search engine optimization services to get your business more visibility in search using only trustworthy, future-proof, white hat SEO techniques, such as:
• Custom SEO Strategy: We customize our SEO services to fit your needs. We use the tactics that make the most impact for your unique business.
• Comprehensive Onsite SEO: Title tags, meta descriptions, alt tags, internal linking, etc.
• Thorough keyword research and market analysis.
• High-quality copywriting to keep your site content fresh and encourage return traffic.
• In-depth evaluation of the competition.
• Careful Link Building: By hand, on diverse domains with high domain authority.
• Organic SEO tactics for long-term results coupled with paid ads for quick boosts (if PPC is something you’re interested in pursuing).
• Syndication of articles on social media, curated sites and news outlets.
• Google Analytics and other data tracking software to learn from trends, traffic and more.
What affects your SEO Ranking?
There are three factors that directly impact your SEO ranking, even if you’ve only implemented a very basic search strategy on your site. The factors to be aware of are: Page Load Time — If your website loads too slowly your visitors will bounce and likely go to a competitor’s website. Google (and all search engines) will rank your website lower because of a slow page load time. This is something to pay close attention as we draw closer to the major update confirmed by Google. The Core Web Vitals update in March 2021 will focus on three aspects that directly — and dramatically — impact user experience on your site. Page load time features in this update and is paramount to securing your ranking or reaching the top of the SERPs. Keyword Selection — Your keywords must be carefully chosen so your website and pages are listed under the correct search terms your ideal customer is looking for. Content Creation — If you create quality content on your website your audience will find your site quickly, easily and will stay on your site to learn more. This increases dwell time which boosts rankings on search engines.